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OUR STAGED HOMES
Successful staging is using marketing and decorating techniques to create an
environment that buyers want. When you put your house on the market, it becomes
a commodity or product. For a product to sell, it has to be successfully
marketed and packaged. The “packaging” element is where Home Staging comes in.
We want to create emotional connection points throughout the house so the buyers
feel at home. We want them to think, “This is it. This is the one.”
So, what does "feeling like home" look like?
It’s a combination of many things…
1.
First Impressions – Room by room we walk
through and take note of our first impressions. What grabs us, what glares at
us, and what gives to us a feeling of home?
2. Eliminating
Clutter – We will start packing things away in order to create a more open and
spacious feel. People buy square footage.
3. Emphasizing
the Positives and Downplaying the Negatives – Finding the natural focal points,
we will emphasize what we love about the room and hide or detract from the
negative aspects.
4. Lighten
Up – Focusing on lighting and color, we make each room into a bright, warm, and
inviting space that buyers can respond to.
5. Home
Buyers Appeal – In order for a buyer to feel at home, they need not be reminded
of this being someone else’s home. We’ll therefore “de-personalize” the space
while retaining its warmth.
6. Odors/Cleaning/Repairs
– The “dirty work” is sometimes overlooked because you’ve lived here for so
long. Let’s get rid of the buyers’ mental “repair list” by doing it ourselves.
7. Modernizing
– We will update the style so the buyers feel they are getting the latest and
greatest.
8. Emotional
Connection Points – We want to create the “WOW” factor. This is a huge focus
for our strategy. We build these connection points so the buyers subconsciously
desire this house.
OUR STAGED HOMES
Give Us a Call to discuss what we can do for you! |
